AdAge In 2 Sets of 30 Seconds
Posted Jan 29th 2007 10:30AM by Chris Thilk
Filed under: Agencies, Budgets, Television, AdAge in 60 Seconds, Op-ed
Microsoft is on the cusp of launching a $500 million campaign for the debut of its Vista operating system. That buys a lot of TV spots and banner ads but, ironically, only about a dozen copies of the software itself.- With all the stories that have been printed lately about how Crispin Porter & Bogusky and how its work hasn't actually helped its clients, it's not that surprising to see a story like this that reminds us how wonderful and creative they are.
- Marketers are questioning just who the glamorous productions that are the upfront presentations are actually meant for. Networks could start to rein in how extravagant their shows are in the future under pressure that these are more shows than they are business meetings.
