AdAge In 60 Seconds
Posted Jan 22nd 2007 10:00AM by Chris Thilk
Filed under: Agencies, Budgets, Gripes, Print, Television, AdAge in 60 Seconds
Mediaedge:cia has been picked by Federated Department Stores as their new agency of record. The change came after the complete lack of review and will include national planning and buying for Macy's.- The drastically reduced print spending by major auto companies is at least one factor - albeit likely a big one - in Time's decision to cut almost 300 staffers. The decreased ad revenue was just too big a hit for the publisher to take.
- It should be as no surprise to anyone who's seen the spots that Orville "Deadenbacher" is creeping consumers way the heck out. A reanimated dead guy who wears as iPod while he's microwaving popcorn...yeah...it's creepy.
