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Ads We Love: Volkswagen's Unpimp Your Ride

There's nothing especially original about spoofing Pimp My Ride, or having a white person awkwardly emulate urban slang (and out-of-date slang, I might add). Despite this, the Unpimp Your Ride commercials from Volkswagen still work, and it's because of Swedish actor Peter Stormare, who is probably most recognizable for his roles in two Coen Brothers films, Fargo and The Big Lebowski. His deadpan turn as an eccentric German auto engineer makes what shouldn't be a very good ad campaign quite hysterical.

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